How to Maintain Social Media Engagement During the Holiday Season
Keep your audience connected and captivated amidst the festive season’s hustle.
When the holiday comes, it’s time for many people to take some much-needed screen-free days.
That’s when it can be critical for brands as they may lose audience engagement on social media.
The holidays also mark a time of intense competition, heightened marketing noise, and pressure to meet sales targets.
Your brand can’t lose engagement at these moments, even though it can be challenging.
A well-thought-out marketing strategy must be ready prior to important dates to keep audiences connected and generate a good stream of sales.
So, how do you prepare for these festive periods? Here are some strategies to maintain social media performance during the holiday season.
Mark Important Dates
The first thing on your agenda is to mark essential days, so you have enough time to construct a strategy.
Consider creating a comprehensive calendar with all major holidays, cultural events, and significant dates relevant to your audience.
Tools like Google Calendar or project management platforms can help you keep track of these dates.
Recognizing holiday periods gives you an opportunity to develop content plans and create tailored visuals and messages.
Relevant content is key to creating emotional sentiments associated with specific holidays or events.
It allows for more targeted messaging and relatability of your brand to your audience during these special times.
Plan and Create Content in Advance
Last-minute content creation can be stressful and may affect your work quality.
Planning prevents this stress and helps avoid errors, oversights, or inconsistencies.
Moreover, planning content in advance ensures a steady presence on your chosen platforms, which is key to maintaining engagement and staying top-of-mind with your audience.
Use your favorite platforms to brainstorm themes, keywords, content visuals, audio, or other elements.
Ensure diversity in your content types to cater to various audience preferences.
Once you have your content ideas and themes, create the necessary assets, including evergreen content and time-sensitive pieces.
You can start writing copy, designing visuals, filming videos, or creating graphics with your team.
If you think your content is flawless, schedule the posting dates with social media tools like Buffer, Hootsuite, or Sprout Social.
Ensure your content aligns with the content calendar and consider the optimal posting times for each platform.
Share Simple and Interactive Posts
In case you struggle with content ideas, perhaps focusing on simple and interactive content can be an option.
Simple posts are easily digestible for your audience, especially during busy periods like the holidays.
You may create short, fast-paced videos with straightforward messaging to ensure your audience grasps the content effortlessly.
Another consideration is sharing interactive posts like polls, quizzes, and questions.
Interactive posts prompt your audience to take action, whether voting, answering a question, or sharing their thoughts about the holiday period.
Leverage Stories Effectively
Nearly all social media platforms have story features.
A consistent flow of story updates keeps your brand visible and top-of-mind.
Frequent but not overwhelming updates maintain a continuous connection with your audience without disturbing them.
Use stories to share time-sensitive content, such as flash sales, limited-time promotions, or exclusive holiday deals.
You can also cross-promote content using features like linking to articles, sharing posts, or directing traffic to your website.
Besides, most social media platforms provide analytics for stories to give you insights into viewership, engagement, and interactions on each post.
Collaborate with Influencers
Content variation is essential to maintain engagement on your social media.
When you’re in search of authenticity, influencers are the solution to your concern.
They can give a fresh perspective and creative approach to content creation.
Most importantly, influencers excel at storytelling and creating compelling narratives around your brand or holiday offerings.
Creating content with influencers ahead of time can also bring efficiency to your team during the holiday period.
Use Ads Manager Features
Ada Manager offers advantages in extending reach, targeting specific audiences, fostering authenticity, and optimizing campaigns.
During the holiday season, Ada Manager can maintain engagement and drive results for your brand.
You can schedule content, optimize posts with targeting tools, manage your budget, and track ROI in real-time.
Moreover, you can re-engage users who have interacted with your brand before and encourage conversions.
We recommend you invest more in video content for social media posts for better engagement.
If you struggle to create one, we can help you make engaging, high-quality social media videos.
