Can You Run a Storytelling YouTube Channel?
Telling a story is one thing. Making sure that people actually listen to it is another
People love stories. And on YouTube, we’ve been seeing more and more creators turning everyday moments into cinematic adventures, bedtime tales into viral hits, and life lessons into binge-worthy content.
An epic hero journey, a history of a place, an unforgettable event, a current pop culture, or just a cat with really good comedic timing. You name it.
If you’re thinking of running a storytelling YouTube channel, let’s dive into what makes a story worth telling — and, more importantly, worth watching.
Understand who you’re telling the story to
Feed this in your mind: To tell stories that perfectly resonate, you must have to effectively understand the targeted audience first. Y
You need to determine their specific needs, preferences, pain points, etc.
Besides this, it is also important to learn about their age, region, mindset, etc.
When you have an understanding of all this, it will be easier for you to come up with a narrative that is relevant to the values and experiences of the viewers, resulting in maximum engagement.
Now, the question is how you can get such information about the audience. There are multiple ways that you can take advantage of this.
Analyze the competitor’s channel’s content to get ideas or perform in-depth research on the topic to learn about the audience’s perspective on it.
Moreover, you can also go to your YouTube analytics section, where you will get insights about the viewer’s age, location, etc.
Consider a branding
So, what makes you unique from other creators?
A strong brand not only attracts a significant number of views for each video but also loyalty and trust, which ultimately leads to sponsorships and more money — the main goal, right?
That’s the reason why it is considered an effective tip to always focus on creating a brand first. This will involve taking care of several things.
- Create a unique yet compelling logo, banner, and thumbnail pattern for videos.
- Decide about the tone you will use in the video, whether it will be intellectual, humorous, suspenseful, etc.
- Create a memorable YouTube intro and outro. Both of these should be used in each of your YouTube videos.
A helpful guide: The Complete Guide to YouTube Marketing
Come up with a good script
The story of your video decides whether it will become successful or not. A well-written story ensures your narrative flows smoothly while keeping the viewers engaged and interested from start to end.
Here is the approach for crafting a perfect story for your YouTube channel.
- Start with a hook — Your first few words should grab viewers’ attention. Try your best to come up with a stat, suspenseful line, etc.
- Focus on sentence structure — For maximum coherency, the sentence structure of your story should be up to the mark. Use techniques like the three-act structure (beginning, middle, and end).
- Ensure emotional depth — Try to add emotions, i.e., sadness, joy, suspense, etc., to the story or script. Doing so will make it engaging and relevant to the viewers.
However, this practice will require the highest level of creativity and writing capabilities.
If you lack any, either hire a specialized script writer or go for story-generating tools like Editpad.
The tool will automatically create a perfect story based on your selected tone, creativity, and audience age, saving you time without compromising on quality.
You can either use the generated story as it is or fine-tune it according to specific details, i.e., character’s names, places, etc.
Invest in high quality visuals
No matter how engaging, unique, and informative your story script is, if it is not visually appealing, it may not grab the viewer’s attention.
Besides this, the YouTube search algorithm will not rank it higher in the feed due to bad quality.
Invest your time, effort, or even resources in transforming your perfect story into a visually appealing video.
Spent money on purchasing necessary equipment such as a microphone, a high-resolution camera, and decent lighting.
Besides equipment, you also need to have strong video creation capabilities.
However, if you don’t want to spend so much money on purchasing equipment and then significant time and effort on video creation, then Breadnbeyond should be your go-to choice.
It is a company that specializes in video creation. They have professionals who will create explainer videos, animations, and even 3D videos perfectly tailored to your given details.
Monitor how well your videos are performing
Monitoring your performance can also be a useful tip for successfully running your storytelling YouTube channel.
The continuous monitoring will help you identify which videos are gaining maximum views and which are not.
This way, you will have the opportunity to tailor your next strategy according to the ones that are providing good results.
In the analytics section of your YouTube channel, pay close attention to the average watch time, likes, comments, and shares each video is getting, and then make decisions accordingly.
Breadnbeyond is an animated explainer video company that brings authenticity and high quality to the table.
We specialize in crafting engaging animated explainer videos that can elevate your marketing campaigns.
Check out our portfolios to see examples of our creativity, or reach out to us with any questions you have.
Also, we have free marketing resources to help you stay ahead in the dynamic industry. Check it out here!
