Different Techniques to Build Storylines for Brand Videos
While breathing life into your brand story can be challenging, these techniques can help you save the day.
Struggling to create your brand story?
As every great brand story starts with a few stumbling blocks, don’t let this issue discourage you.
Sometimes, it’s a part of the exciting process of crafting a narrative that defines your brand.
We’ll explore some storytelling techniques to help you structure a story around your brand or product.
From creating problem-solving narratives to celebrating customer success, let’s dive into different storytelling techniques for your brand video.
Problem-Solving
One of the easiest and most effective ways to tell a brand story is using a problem-solving narrative.
You can start by identifying a specific challenge or pain point experienced by your target audience.
After making a story around their problems, give the solution by introducing your brand or product.
This technique is particularly beneficial in highlighting the practical benefits and solutions your brand provides.
Additionally, addressing your target audience’s needs from the beginning can boost engagement, conversions, and engagement rates.
Origin Story
The origin story means you tell your brand story to audiences, including potential investors or customers.
This way, you let viewers understand the passion and dedication behind your brand or product.
However, creating a storyline using this technique can be tricky.
Compelling narration should be the core of your content to avoid a boring history-based brand video.
You can explore core values or how your brand offers innovations to audiences.
Alternatively, you can tell stories on how you create a product and how your brand differs from competitors.
Complete your brand video with high-quality and eye-catching visuals, along with seamless transitions to make it more engaging.
Customer Success
Customer success stories center around real-life experiences and testimonials from satisfied customers.
Reach out to existing customers who enjoyed and benefited from your product or service.
Featuring these narratives in your brand video shows social proof, which can build credibility.
Moreover, sharing how your brand positively impacted customers creates trust and resonates with potential buyers.
It’s a powerful way to showcase the real benefits and real-world applications of your offerings.
Educational Journey
If you aim to educate viewers on your brand or product, consider creating an educational journey narrative.
For example, you can elaborate on how your brand grows from time to time and how it continuously impacts customers.
An educating brand video can also center around your product, where you focus on explaining benefits and innovative features.
Presenting content this way helps you position your brand as an authority and resource.
This approach is also effective for building trust and credibility while offering value to your audience beyond mere promotion.
Comparative Storytelling
Comparative storytelling can be a great way to make your product or brand stand out in the market.
To create the comparison, consider referring to your product’s old version and compare it to the new one.
However, you may also make comparisons by involving other brands or products.
Be careful when you compare your product or brand to others.
Ensures it doesn’t mention any brand name explicitly to maintain healthy competition in the market.
This storytelling technique effectively positions your brand in a highly saturated industry.
By clearly defining your product plus points and innovations, you help consumers make informed decisions.
Behind-the-Scenes
A behind-the-scenes narrative provides a glimpse into the inner workings of your brand.
This narrative is great for humanizing your brand by showcasing the people, processes, and dedication behind brand operations.
You also give a sense of transparency and authenticity to audiences.
Behind-the-scenes content can include day-in-the-life features, manufacturing processes, or the passion that drives your team.
While excellent brand videos always come with compelling storylines, don’t put away the role of high-quality visuals.
Breadnbeyond is an animated video company that can help you create unique brand videos from scratch.
Enjoy a free consultation with our experienced teams, or watch our animated explainer video on YouTube.
