Digitalks #24. The TikTok Content Revolution 2025
An expert insight on why TikTok matters and how to go viral.
Digitalks is a virtual brown bag meeting by Breadnbeyond’s Digital Marketing team where all valuable information, feedback, ideas, seminars, and training sessions are shared.
Over the past few years, TikTok has become the center of attention among social media platforms.
Powering users with easy-to-use features, it’s here to help creators and businesses connect with the world.
Our Social Media Specialist, Saklina, shared some insights on the TikTok content revolution in 2024.
Lina spilled the beans on why TikTok matters and shared some hot tips to make your content viral on the platform!
Why TikTok Content?
TikTok is the platform to make an impact, whether to showcase dance moves or launch a marketing campaign.
The proof is in the pudding! We’ve seen countless viral videos sourced from this platform.
But have you wondered why short videos are so powerful?
According to Lina, short videos have a higher viral probability with easier and faster content production.
Snappy videos also allow users to indulge in content completely, which translates to higher engagement and views.
When you get more views and consistently post videos, you can build familiarity around your brand and become top of mind.
Short Video Effects
Further, Lina explained how to build familiarity to gain brand familiarity and ensure your brand remains at the forefront of your industry.
First and foremost, quantity matters. The more content you share, the better you spread brand awareness.
While you post content, it’s essential to keep a consistent pace. Create schedules to upload short videos consistently.
With quantity, consistency, and routines, you slowly build familiarity with your audiences.
You can check out how to create high-quality TikTok videos here >>
TikTok Advantages
Compared to forerunner platforms, TikTok has unique charms for content creators, influencers, and businesses.
It provides simple built-in shooting and editing tools, making content production effortless.
On top of that, creators can discover what’s trending at the moment, such as songs, effects, filters, and stickers.
TikTok also has a search bar, making the platform a discovery engine like Google and YouTube.
Its unique algorithms allow creators to gain fame and go viral through its search engine and the For Your Page (FYP) section.
With those advantages in mind, content creators and businesses can gather followers more easily while keeping content production efficient.
How to Make Your Content Viral on TikTok?
Lina mentioned the crucial role of one groundbreaking video.
In order to make your brand viral, you must make one of your videos viral.
When one video has successfully sailed and received remarkable engagement, the upcoming videos will have a better probability of going viral.
It’s worth noting that authentic branding matters, so try to create something unique to set your brand apart from others.
Moreover, make your content quick and informative.
Bite-sized videos resonate better with Gen Z (age 12–27), who make up the largest proportion in terms of age groups.
If you aim to attract younger audiences, consider the following traits of them:
- Nonchalant about being themselves
- Curious/Thirst for knowledge
- Crave recognition
- Feel more knowledgeable
- Ambitious
- Enjoy challenges
- More daring to appear/not shy
- Prefer freedom/no authority
Aligning your TikTok content with these traits helps you get attention and enhance your visibility on the platform.
Sources of Income on TikTok
Anyone can make money on social media, including on TikTok.
It provides several ways for brands and content creators to generate income, which are:
- Endorsement: Promoting or recommending products, brands, or services to your TikTok audience and gaining earnings as a return.
- TikTok Live and Gifts: Hosting live streams on TikTok where viewers can send you virtual gifts that you can convert into real money.
- Selling Products: Using TikTok to promote and sell your products or merchandise directly to your followers.
- Affiliate: Earning a commission by promoting other people’s products or services on TikTok and directing your followers to purchase them through affiliate links.
For influencers, receiving endorsements and hosting TikTok live are common ways to get income.
On the other hand, content creators often use affiliate programs to get earnings.
Why Do Many People Fail on TikTok?
Even with easy features, many creators fail to grow their accounts.
Lina mentioned one common mistake that happens, which is using strategies from other platforms.
TikTok is a unique social media with a unique audience, content format, and engagement dynamics.
So, what works well on one platform may not necessarily translate effectively to another.
Other mistakes that may take into account why many fail are:
- Lack of consistency
- Ignoring trends
- Poor engagement
- Low-quality content
- Giving up too soon
It may take time for you to gather audiences and engagement on TikTok.
However, well-executed planning and consistent timing will definitely drive results over time.
Breadnbeyond helps you to create high-converting animated explainer videos.
Check out our useful resources to hone your social media marketing skills. You can also subscribe here to get free e-books!
You can also get a free guide on TikTok marketing to grow your business here >> TikTok Marketing: Should Your Business Be On TikTok?
