Use These Hooks for Your TikTok Videos

Stop the scroll and start the buzz with these irresistible hooks for your TikTok videos.

Breadnbeyond
4 min readMay 31, 2024
Illustration by Nina Santos on Canva

There’s endless content competing for eyeballs, and crafting the perfect hook is your ticket to TikTok viral fame.

Whether you’re a seasoned creator or just starting out, we’ve got you covered with some hook examples that will keep your audience glued to their screens.

“Here’s how you can…”

Address a common need or desire among your audience, positioning you as a helpful and knowledgeable guide.

When you offer a solution to a problem or a way to achieve a goal, you give viewers value.

That's how they’re convinced to watch the entire video to gain the full benefit of your advice.

Start with a viral stunt/clip or unexpected transformation

Backflipping off a skateboard or a jaw-dropping transformation — such as a makeup artist revealing an astonishing before-and-after look.

This unexpected and attention-grabbing start instantly hooks you in and leaves you eager to see what unfolds next.

Reveal a surprising study or a statistic

Choose a statistic or study that is both relevant to your content and likely to capture your audience’s interest.

This could be something surprising, counterintuitive, or even a little controversial, as long as it serves as a compelling hook to draw viewers in.

For example, if you’re a fitness enthusiast sharing workout tips, you could start by revealing a shocking statistic about the benefits of exercise or the prevalence of sedentary lifestyles.

If you’re a food blogger sharing cooking tutorials, you might kick off your video by sharing an intriguing fact about the health benefits of a particular ingredient or the popularity of a certain cuisine.

Related Article: TikTok Marketing: Should Your Business Be On TikTok?

“If you … then you …”

Starting your TikTok videos with this hook can create a sense of inclusivity with your audience as they recognize themselves in the described situation.

This hook can be tailored to any niche or topic, whether it’s related to lifestyle, fashion, relationships, or hobbies.

“This is why you need…”

This hook sets the stage for the content that follows by promising viewers valuable information or insights that will improve their lives in some way.

The key to making this hook effective is to quickly follow up with a compelling reason or benefit that grabs the viewer’s interest.

“What I wish I knew at ….”

A statement like, “What I wish I knew at 18 about managing money,” grabs viewers’ attention by hinting at the wisdom and hindsight you’ve gained over time.

You can share practical advice, cautionary tales, or inspirational anecdotes related to the topic you’ve chosen to talk about.

“My favorite …. as a …..”

This hook establishes your credibility and passion for the topic while promising to share valuable recommendations or insights with your audience.

By framing your content around your own experiences and preferences, you create a sense of authenticity and relatability that resonates with your audience.

“Mistakes I made in my ….”

Sharing your own mistakes and challenges allows you to create a sense of empathy with your audience, who may have faced similar struggles or uncertainties.

This hook immediately draws viewers in by acknowledging your vulnerability and openness to sharing past missteps.

It allows you to reflect on your experiences and offer valuable insights or advice that viewers can learn from.

“I was today years old when I found out that …”

Whether you’re sharing obscure trivia, debunking myths, or shedding light on little-known facts, this hook invites viewers to join you on a journey of learning and exploration.

As you reveal the surprising fact or information, make sure to provide context or further explanation to improve viewers’ understanding and engagement.

“Can someone explain to me ….”

Original video by @kat.inmytwenties on TikTok

TikTok is where trends and phenomena can seemingly appear out of nowhere and capture widespread attention.

This hook invites viewers to share their own thoughts, opinions, or experiences related to the topic in the comments.

“Did you know that …”

This hook sparks curiosity and stimulates the viewer’s interest.

Stating a snippet of intriguing information can create a sense of anticipation and eagerness to learn more.

This encourages viewers to stay engaged and watch the rest of your video to discover additional facts or insights.

“This is why you should …”

It is a powerful way to persuade and inform your audience about the benefits or importance of a particular action, idea, or even product.

As you elaborate on the reasons why viewers should take action, always provide concrete examples, case studies, or testimonials that illustrate the outcomes they can expect.

“Is it just me or…?”

This hook helps viewers to reflect on their own experiences and find common ground with you. Explore a shared sentiment, observation, or quirk that many people can relate to.

Breadnbeyond specializes in crafting engaging animated explainer videos that can elevate your marketing campaigns.

Check out our portfolios to see examples of our creativity, or reach out to us with any questions you have.

Also, we have free marketing resources to help you stay ahead in the dynamic industry. Check it out here!

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Breadnbeyond
Breadnbeyond

Written by Breadnbeyond

Crafting animated explainer videos since 2009. Visit our website: https://breadnbeyond.com/

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