Debunking TikTok Marketing Myths
Here are some misconceptions we commonly hear about TikTok marketing
TikTok is one of the fastest-growing social media platforms, the app itself has been downloaded over three billion times and its monthly active user is expected to reach 1.8 billion by the end of 2022.
As it stands now, TikTok significantly impacts the digital community, as it influences and creates trends that extend over the internet.
Despite its rapid growth, there seem to be a lot of misconceptions about TikTok.
Let’s try to break down some common myths around TikTok’s marketing.
“It’s only for teens”
Although TikTok was initially intended for a younger audience, it has grown far past that.
The demographic now is very diverse, with around 45% of the users being millennials, and it’s continuing to be more and more popular with the rise of its user base.
“TikTok is not business-friendly”
While it is easy to simplify TikTok as a silly app with the amount of light-hearted teen-oriented content, it would be unwise to underestimate the potential TikTok can bring to your business.
TikTok users are, on average, more engaged with the content available on the app than with other social platforms like Facebook or Twitter, with the average user spending 38 minutes daily on the app.
You can grow your online presence and promote your business with the right kind of content.
Focusing on organic content can also humanize a business, showing the people making up the business and making the audience and potential customers warm up and connect with your brand.
See: TikTok Marketing: Should You Use TikTok for Your Campaign?
“Less is more”
Although a minimalistic approach might work for other social media platforms — not wanting to overstimulate the algorithm and drowning the audience in endless content leads to content wastage.
However, with TikTok, it is quite the opposite of how the “For You Page” algorithm works.
It is best to pump out a lot of content to reach the audience you set your intention for.
Although, with the contents, it is quite imperative to be consistent with what videos you post.
“TikTok’s popularity will fade”
Social media platforms and trends come and go.
Before Facebook appeared on the scene, Myspace held its reign as the most popular social network platform.
We might not know how long TikTok will be popular and growing.
But as it seems now, other social media platforms such as Twitter, Instagram, and YouTube are adapting and changing how their apps work — promoting short-length vertical videos and adding new features similar to the way TikTok works.
Instagram Reels and YouTube shorts are indications that TikTok might just be the future of social media.
TikTok’s incredible reach and community make it a potent and influential tool for marketing.
The world has been completely changed in the past few decades with the growth of social networking, and media will never be the same — people are craving new content, and this phenomenon shouldn’t be ignored.
Businesses should take this opportunity to familiarize themselves with the app and its unique algorithm.
