Freemium Tools for Finding Influencers in Your Niche
As we casually scroll through social media, it’s hard to miss influencers doing their thing on Instagram, TikTok, or YouTube.
They’re everywhere, promoting, reviewing, and discussing products to captivate audiences in a subtle way.
Recent insights showed a noteworthy trend in influencer marketing: 80% of marketers choose to collaborate with smaller influencers and creators.
They prioritize the quality of content, such as authenticity and storytelling aspect, over sheer follower count.
Moreover, influencer marketing finds resonance among younger audiences who express a strong interest in discovering new products through influencers.
You can also join the trend by collaborating with influencers to expand your brand and promote products more effectively.
To help you find the best candidates, we’ve listed top freemium tools for finding influencers in your niche.
Influence.co
Influence.co is a valuable platform that helps you find relevant influencers and lets you build influencer lists.
You can get demographic insights on influencers and manage conversations with them within the platform.
Moreover, it allows influencers to find and connect with you. Here are some of the key features of the free version.
- Build your profile.
- Access the influencer community.
- Get 50 results for every search.
- Access influencers’ basic demographic information.
- Provide up to 25 conversations each month.
Upfluence
Upfluence stands out for its extensive range of features, emphasizing its influential influencer search and discovery engine.
Adding to its user-friendly toolkit, Upfluence provides a free Chrome plugin, allowing users to conduct influencer profile analyses directly from their browsers.
The plugin is compatible with all major social media, including Twitter, Pinterest, and Twitch.
Here is a list of what you can get with a free version:
- Conduct influencer profile analytics.
- Access direct contact features.
- Unable to save influencers.
- No campaign analytics and payment features.
HypeAuditor
HypeAuditor excels at identifying leading and relevant influencers within your niche.
Its advanced AI algorithms help you identify influencers based on their posts, locations, and engagement levels of their followers.
For example, you can evaluate influencers and assign rankings based on their followers and engagement rates.
So, what can you get with its free version? Here’s the list.
- Use its influencer search tool.
- Limited to show three influencers per search.
- Look into influencers’ basic information.
- Only compatible with three platforms (Instagram, YouTube, and TikTok).
Storyclash
If you leverage Instagram to grow your business, Storyclash can be a great source to help you find influencers that resonate with your brand.
You can find influencers within the platform that engage in conversations about your brand.
Moreover, it lets you pinpoint social media personalities that align with your specific needs and audience.
Simply input your brand name or hashtag into the search bar, and it will present influencers who have discussed your brand in the past 30 days.
With its free version, Storyclash allows you to do the following actions.
- Gain insights on four influencers using the search-by-mention tool.
- Gain insights on 18 influencers using the Visual Influencer Discovery tool.
- Can’t filter search results.
- Limited to Instagram influencers.
- Unable to use influencer tracking and reporting.
Crowdfire
If you’re looking for an all-in-one solution for social media marketing, Crowdfire is a versatile tool to help you manage strategies.
This platform isn’t built explicitly for influencer marketing yet offers robust features encompassing content search, analytics, and publishing.
It allows you to discover top content on your brand across online platforms, which can be an effective way to notice influencer content in relevant niches.
You can do many things with its free version, including:
- Link three social media accounts.
- Track mentions, except Twitter and Facebook.
- Influencer search and analytics are unavailable.
Honorable mention: Social Catfish
Before partnering with an influencer, you need to ensure that the influencer’s identity is legitimate. Social Catfish can help verify the identity of the influencer by cross-referencing their online presence with other digital footprints to make sure they are who they claim to be. Read Social Catfish review.
Managing influencer marketing can be challenging, manual work without a tool.
The above are top-tier influencer marketing tools worth investing in for an efficient effort.
The free versions may be limited to some capabilities, but you can always upgrade to a paid version for a more comprehensive feature.
We also have top recommendations on top video marketing tools for your brand: The Complete List of Video Marketing Tools.
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