Trailer Videos: All You Need to Know

Guess what type of videos that businesses should have besides explainer videos?

It’s a trailer video.

If you’re looking for a way to spark your audience’s curiosity about your upcoming events or new product release, trailer videos might be the answer.

Trailer videos are one of the most engaging types of marketing video every savvy marketer needs to consider creating.

This type of video is quick and straightforward, making it more enticing for potential customers to click and watch.

In this article, we’ll get more in-depth about trailer videos so that you can understand why your brand needs one.

Trailer Video: What Exactly Is It and Why Do You Need One?

A trailer video (some people know them as sizzle reel) is similar to a movie teaser. You use it to promote an upcoming item release.

It’s released well before the product’s official launch.

Trailer videos aim to build excitement without giving away too much information. It isn’t to describe your product in great detail.

It’s only a tease. You don’t have to tell the whole story.

Well, sometimes you can demonstrate very little about the new product but just enough to have audiences hooked into it.

In this case, potential customers are enticed to learn more about your brand, and they tend to stick around until the release date.

Since trailer videos are created mostly to spark an audience’s or potential customer’s curiosity, it needs to be short and quick.

Otherwise, it can be boring (30 seconds is ideal).

You can create trailer videos and use them for op-of-funnel marketing efforts. Those videos should be one of the first impressions potential customers have of your product.

By all means, a well-crafted trailer video can help you grab audience attention faster and engage them better.

Stunning Examples of Trailer Videos

Now that you understand a bit more about trailer videos and what it is all about, it’s time to take a look at some compelling examples from brands that nailed it out there.

Here you go:

Samsung Unpacked 2021

This stunning trailer video by Samsung successfully builds hype for their next product.

Without giving too much information (not even how the new phone is going to look like), the trailer sparked viewers’ curiosity, making them excited to see the new product.

Not to mention the catchy, upbeat background music that matches the pace of the video makes the video even better.

Pro Tip: You can play around with your video’s pace to make the viewers feel the emotion of a story. Start with low intensity, then builds and builds to a climax.

LG Watch Urbane

Once you click on this trailer video, the classical music plays in the background to set the viewers’ expectations.

The stunning visuals give the viewers a closer look at the appearance of LG’s new product.

Yup. Only the appearance without any information about the features whatsoever. This trailer video sends a dozen or more questions racing to the forefront.

Pro Tip: Background music generates important emotions. It helps you set the mood of the video to retain the visuals much better. So, make sure you pick relevant background music for your trailer videos.

Nlighten Cosmetic Product Teaser

This teaser video shows the viewers all the products from Nlighten Cosmetics.

It uses a very classy and clean theme for the video, making it much easier on the eyes and better highlighting the products.

This minimalistic and simple trailer also shows you that you still create a professional-looking trailer video without too much editing and fancy equipment.

Pro Tip: Giving your trailer video a theme can help your viewers remember the visuals you offer. It also represents your brand image to the viewers and audiences.

Trailer Video Makers: Tools You Can Utilize

Now that you understand better about trailer videos, it’s time to get to know some tools you can rely on to create your own videos.

Thanks to the internet, now you can easily produce your own videos with your own hands using affordable and accessible tools out there.

It means that even the scrappiest of budget, small businesses can have stunning trailer videos to attract more customers.

Below are some popular and powerful trailer video makers you should consider using:


Biteable is one of the most popular online video creators that allows you to create an engaging trailer video in no time.

It provides you with a bunch of stunning templates.

If you’re a pro, you can also create the trailer video from scratch. To make the video much more interesting, you can add scenes from their hand-packed library and change colors and texts.


Another tool you can use to create a high-performing trailer video is Renderforest. It only takes a few clicks to create your hand-made videos.

They spoil you with professional-looking templates that you can use right away. You can even create 3D animated trailer videos with this tool.


MotionDen has all of the tools you need to make a breathtaking movie trailer.

Even if you’re a noob or simply a complete beginner, their easy-to-navigate interface and features make it easier for you to a high-impact trailer video in just minutes: no downloads, no headaches, no worry.

How to Make Cinematic Trailer Videos: Best Practices

A poor trailer video can actually do more harm than good for your business. Therefore, even creating a trailer video isn’t rocket science.

There are some ‘rules’ that you need to pay attention to to make sure that the final result will bring you the best results.

  • Keep it short and sweet. Ensure your trailer videos are short enough to tease your audiences about the product you’re about to release. Remember, you’re making a trailer, not a product demo video.
  • Focus on visuals. Only include visuals that can catch your audiences’ attention. Avoid telling them the features and displaying too many texts on the screen.
  • Share it across your digital platforms. Your trailer videos need to go beyond your website. Spread it like a wildfire on other digital platforms, like social media.

That’s been a quick guide on trailer videos. If you’re interested in making one for your business, you can use some tools here: Video Marketing Tools.

So, what do you think about trailer videos? Let us know your thoughts on the comment section below!

Helping startups and business grow faster with explainer videos at

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store