5 High-Performing Types of How-To Videos

Illustration by freepik

So you’ve weighed up whether a video would be the right choice for your marketing.

We can help answer those questions and provide you with some useful advice to give you a clearer idea of what How-To videos can bring to your company.

The best kind of How-To videos has a complicated or difficult subject matter broken down in a simple way for the viewer to understand.

These videos work best on websites and social media, where people have less time to pay attention to advertising.

Here are five types of How-To videos that you can create for your brand.

1) Whiteboard Animation

These videos are made up of a hand-drawn style along with an accompanying voiceover that conveys the main points.

They are often fun to watch with a narrator who provides more detail than just images alone can offer.

Their popularity has been growing because they demonstrate concepts through animation that would otherwise be difficult to illustrate with just words or graphics.

Read more: How can whiteboard animated videos help your company?

2) Hybrid Videos

These videos are becoming really popular for SaaS How-To videos as they add an element of relatability and the feeling that you’re speaking to a person.

They also give a good storyline while looking at real views of your service/tool, helping people navigate and learn better.

By blending the traditional definition of video production with the modern video How-To Video, hybrid videos are becoming a new trend in the market.

These videos can be defined as a mixture between video production and classic How-To Videos.

They have all of the benefits that a classic How-To Video has, but they also have the visual effects that you would see in typical video production.

As more companies are looking for ways to engage with their customers creatively, hybrid videos help them do just that.

What’s better is that these can be made with really short timelines and on budget. So you wouldn’t have to wait weeks for your video!

Take a look at this stunning example below:

3) 2D Animation

Here, the 2D graphics of the characters allow us to tell our story more effectively without having to spend too much time on the illustrations.

The graphics are also easy to change when necessary, but they still require quite a bit of time and effort.

They are one of the best ways to use animation in marketing. They are able to grab people’s attention, they can educate, and they can be used for a variety of different purposes.

They are not only popular but also very effective in helping people understand complex topics.

4) 3D Animation

3D models can be time-consuming to make, but they’re worth it if you want to create a more realistic or engaging video.

They are usually used in videos that focus on difficult-to-describe physical products.

They are more entertaining and less boring than traditional How-Tos.

They create a more visual and engaging experience for the viewer.

3D Animated How-Tos have made it much easier for companies to communicate their products and services to customers.

The animation is usually very professional-looking, and it can be done in any style that the company wants as long as they have a good budget and an agency skilled at 3D videos.

5) Complete Live-Action

These are most often seen with brand products that have a physical product. People feel more in touch and empathetic towards the company’s all-around branding when firsthand experience is possible.

However, these interactions require a lot of time/effort on the company’s behalf to maintain them.

Live-action videos provide a much more personal touch and give a better understanding of what the company is trying to sell.

Read more: Animated vs. Live-Action Videos

Final Words

The goal of a SaaS How-To Video is to paint a picture in the minds of the viewer, telling them in detail how your product works.

It should make them want to get on board without any hesitation.

The types of How-Tos that you will find on the market depend on the purpose of their use.

Some are created to sell a product, and some are created to share information.

We have seen how this is done in detail, so there are not many surprises left.

The main idea is that your company can present its product in a way that exceeds expectations and leaves a lasting impression on its customers.

This post has been written by Gautam Bhat, Growth Marketer at Content Beta.

Content Beta converts product docs into studio-quality product demos and how-to videos to improve product usage and faster feature adoption.

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