How to Use Video Animation to Market Digital Products
Can animated videos transform how you market your digital products?
Video animation is a powerful way to market digital products online in a simple, engaging way that captures viewers’ attention.
Animated marketing videos are great for explaining these concepts and ideas, making them perfect for showcasing digital products.
Why Use Videos in Digital Marketing?
But why videos in the first place? As consumer attention spans shorten, videos provide a dynamic way to engage, inform, and connect with audiences across platforms.
Brand Visibility
Videos catch people’s attention quickly.
A short clip can show what a company does better than text alone. Animated videos are eye-catching and memorable.
Videos also appear in more places online. Search engines like Google often show video results near the top of the page.
This gives brands using video more chances to be seen. Social media platforms favor video content, too.
Boosting Conversion Rates
Videos can turn viewers into customers. They explain products clearly and show them in action, building trust and interest.
Product demos also answer common questions.
Improving Engagement Metrics
People interact more with video content. They’re more likely to like, share, and comment on videos than other types of posts.
Types of Video Animations for Marketing
Video animations can help market products in different ways. Let’s talk about some of the ways video animations can assist the business.
Explainer Videos
Explainer videos break down complex topics into easy-to-understand animations.
These videos often use simple graphics and characters to tell a story about the product.
Short explainer videos of 60–90 seconds work best. Good explainer videos have a clear structure:
- Introduce the problem
- Present the solution (your product)
- Show how it works
- End with a call to action
This is an example of an animated explainer video that Breadnbeyond crafted for Altius Minerals:
Product Demos
Product demo animations show how products work in action. These videos can range from 2–5 minutes, depending on the product’s complexity. They might include:
- Cursor movements
- Clickable buttons light up
- Zoomed-in views of specific features
See this example:
Animated Stories
Story-based animations create an emotional connection with viewers. They can showcase how products and services fit into customers’ lives.
These videos often use character animation to bring scenarios to life. A typical format includes:
- Introducing a character with a problem
- Showing their struggle
- Revealing how the product helps
- Ending with a happy result
You can even tell the stories without any professional voice-over and focus more on animated characters' emotions. See what Breadnbeyond did on one of their projects:
See more animation types on our in-depth article: 20 Popular Styles of Video Animation
How to Plan Your Video Animations
Planning is the basis of successful video animations for marketing services and products.
A good plan guides the creative process and helps achieve marketing goals.
Setting Objectives
Start by defining what you want your animated video to accomplish.
Do you aim to boost sales, increase brand awareness, or explain a complex product? Set specific, measurable goals.
Understanding Your Audience
Know who you’re making the video for. Research your target audience’s demographics, interests, and pain points.
Create buyer personas to represent your ideal customers. Include details like age, job title, and preferred social media platforms.
Defining Key Messages
Identify the main points you want to convey in your animated video. Keep it simple — focus on 3–5 key messages at most.
You might highlight an online product's main features, benefits, and how it solves problems. Consider using a simple table to organize your messages:
Creating Great Video Content
Good video content grabs attention and delivers your message effectively.
Focus on strong writing, appealing visuals, and brand elements to connect with viewers.
Scriptwriting Principles
Start with a clear goal for your video. What do you want viewers to learn or do?
Write a script that gets to the point quickly. Use simple language and short sentences.
Add a call to action at the end.
Tell viewers what to do next, like visiting your website or trying your product.
Read your script out loud. This helps you catch awkward phrases and ensure they sound natural.
Designing Visual Elements
Choose a style that fits your brand and message.
This could be live-action, animation, or a mix of both. Bright colors can create energy, while softer tones feel calming.
Incorporating Branding
Include your logo in the video, but don’t overdo it. Place it in a corner where it’s visible but not distracting.
Add your brand’s unique touches to make the video stand out.
Author Bio
Daniel Milstein is an entrepreneur and content writer, with experience in the tech industry and building online ventures. He is the founder and Owner of Digital Products.
