Video Case Study: How Long Should an Explainer Be?

Audience Retention Rate Is Related to Explainer’s Duration.

What Does It Mean?

  • Animated videos shorter than 60 seconds have the highest audience retention rate.
  • The audience retention rate gradually decreases as explainer’s length increases.
  • The acceptable average animated video length is anywhere between 1 and 2 minutes.
  • Explainer more than 2 minutes long have only a 47% retention rate.

What about videos more than 3 minutes long?

Takeaway

  • If possible, squeeze your script into a 1-minute video. This time range has the best viewer retention.
  • If you can’t keep it to 1 minute, try to keep it under 2 minutes.
  • Try to compress video that is more than 2 minutes into 2 minutes.

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Helping startups and business grow faster with explainer videos at https://breadnbeyond.com

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Breadnbeyond

Breadnbeyond

Helping startups and business grow faster with explainer videos at https://breadnbeyond.com

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