Introduction to Video Content Amplification
Increasing the visibility and reach of your videos through various channels
You may have heard of content amplification blogs, whitepapers, or case studies, but what about videos?
Too often, marketers forget that video can be a brand’s cornerstone content medium and that things like YouTube videos are perfect opportunities for driving traffic and results through amplification.
Let’s look at what video amplification is and the strategies anyone can use to ensure their video content is working for them around the clock.
What is content amplification?
Content amplification is the process of helping your content reach a significantly wider audience by amplifying the signal of said content.
Content amplification encompasses many individual techniques, strategies, and methods of amplifying the reach of your content.
These include strategies like:
- using paid ads to drive awareness of your latest content
- creating easy-to-consume micro content for social media
- converting a great video into a lead-generating ebook
or any other combination of strategies that helps increase visibility, engagement, and conversions with your audience.
Video content amplification
There are many benefits to establishing a clear content amplification strategy for your videos.
Among others, video content amplification can help you:
Improve traffic & engagement on your most important content
Video content amplification, when focused on your highest-performing content, helps you boost traffic and engagement to the content that produces the most results for you and your business.
Generate consistent traffic and results over time
There’s nothing worse than spending hours on a great video only to have the views slow to a crawl after a week or so.
Video amplification ensures a steady stream of engagement and views on your best content over a longer period of time.
Gain extra insight into what content truly works for your brand
Video content amplification can help you know if your content is working for you by measuring the engagement and reactions it receives across a multitude of channels.
Having more data on your content’s performance beyond a single channel will give you a better overview of the true performance of your content and help you learn how to shape your content strategy in the future.
Dive deeper into a high-performing topic by creating a gated guide or ebook to grow your email list
Turning a high-performing video into an ebook lead magnet is a great way to repurpose your content and attract new leads.
Here’s how you can do it:
Extract the key information from the video
Watch the video and take notes on the key information and insights it provides.
Identify the key takeaways and core message of the video.
Organize the information into chapters
Based on the key information you extracted, create an outline for your ebook.
Divide the information into chapters or sections that are easy to understand and follow.
Write the ebook
Use the outline to write a comprehensive and informative ebook that covers all the key information from the video.
Make sure to provide additional context and insights, and consider including quotes, statistics, and other supporting information to further illustrate your points.
Add visuals
Including visuals such as images, charts, and infographics can help to make the ebook more engaging and visually appealing.
Use screenshots from the video to help illustrate your points.
Offer the ebook as a lead magnet
Once the ebook is complete, you can use it as a lead magnet to attract new leads.
Offer the ebook in exchange for an email address or other contact information, and use it to build your email list and nurture your leads.
Turning your high-performing video into an ebook lead magnet can attract new leads, build your email list, and provide value to your audience.
Besides that, 89% of decision-makers report that their perception of an organization is impacted by thought leadership.
Creating an ebook, guide, or whitepaper from your video that offers deep value can help you to establish yourself as an authority in your field and ensure your video continues to help you reach your goals long after it’s published.
Author: Ryan Gould
Vice President of Strategy and Marketing Services
From legacy Fortune 100 institutions to inventive start-ups, Ryan Gould brings extensive experience with a wide range of B2B clients. As the Vice President of Strategy and Marketing Services at Elevation Marketing, he skillfully architects and manages the delivery of integrated marketing programs.
LinkedIn: https://www.linkedin.com/in/rygould/
