Video Content Amplification Strategies
The science and art of reaching an extensive viewership and driving the engagement you desire
There are an endless number of strategies for amplifying your video content.
Still, the best strategies are often the most sustainable ones.
Below are five great ways to start putting your videos to work with content amplification.
Repurpose your video by turning it into social media micro-content
Repurposing a YouTube video by creating social media “micro-content” involves breaking down the video into smaller, more easily consumable pieces of content optimized for social channels.
This allows you to maximize the reach and impact of the video by sharing it across multiple platforms and reaching new audiences.
For example, you can create short clips or highlights from the video and share them on social media platforms primed for video consumption, like Instagram Reels or TikTok.
If your video shows you or your subjects in action, you can even use the video as a b-roll and share it to social with the trending audio of the moment to cast an even wider net.
Create audiograms from highly quotable moments
An audiogram is a visual representation of an audio clip, typically used to promote audio content on social media platforms such as Twitter, Facebook, and Instagram.
While audiograms are often used to promote podcasts, music tracks, speeches, and other types of audio content, they are also ideal for amplifying highly quotable moments from your videos!
An audiogram typically consists of a waveform animation of the audio accompanied by a static image or series of images.
The waveform animation helps visually demonstrate the audio clip's content, while the static image provides context and can be used to brand the audiogram.
By creating an audiogram, you can make key moments of your video content more shareable and accessible, driving engagement and helping to increase your reach and impact.
Consider paid ads to boost your top-performing content
While views generated from paid ads may not count towards those 4,000 hours of watch time needed to achieve monetization on YouTube, investing in a paid media campaign is still a good idea, depending on your goals.
If your primary goal is ensuring your target audience consumes your video content, YouTube ads (which are set up and managed in the same place where you would manage your Google ads) can help you reach just the right people.
While many people may be tempted to boost the views on their lowest-performing content, the best strategy for achieving your goals is to boost your very best content.
If a video has achieved a high amount of views organically and it has been proven to drive the conversion you’re after — generating leads, for example — running a paid media campaign to boost it further can amplify those results drastically.
Depending on your business, boosting views with a simple YouTube video ads campaign may be all you need to achieve the results you’re after.
If you are in the B2B space, which has its own unique set of best practices, you’ll want to thoroughly research the best strategies or work with a professional specializing in B2B Google ads.
Read More: How to Optimize Your AdWords Video Campaign
Turn high-performing content into a multi-part series
Much like creating a downloadable ebook from a high-performing video, creating additional video content that builds on and amplifies what you’ve already created can help you gain more visibility and capture a larger share of search traffic.
If you have a large body of related content that can sustain several videos, consider breaking it up into a multi-part series.
This allows for compelling story arcs and encourages viewers to come back for more.
Creating a series of videos that relate to one another can also be beneficial in terms of SEO, as it’s likely that viewers will search for the topic multiple times.
Creating content on related topics and optimizing them for SEO purposes can drive more organic traffic to your channel.
Read More: How Can Video Content Help Your SEO?
Creating videos is only the first step in achieving success.
To capitalize on your content and drive results, you need to be strategic in promoting it.
By leveraging the tips outlined above, you can ensure that your high-performing video continues to reach more people and help you achieve your goals long after you hit “publish.”
Author: Ryan Gould
Vice President of Strategy and Marketing ServicesFrom legacy Fortune 100 institutions to inventive start-ups, Ryan Gould brings extensive experience with a wide range of B2B clients. As the Vice President of Strategy and Marketing Services at Elevation Marketing, he skillfully architects and manages the delivery of integrated marketing programs.
LinkedIn: https://www.linkedin.com/in/rygould/
