Video marketing strategy isn’t all about creating compelling videos and crossing your fingers, waiting for your target audience to find and watch it.
It’s also about publishing it, letting the world know that you’ve just created a high-quality marketing video.
After all, you’re not creating a video just to let it sit and rot on your website, right?
That’s where you need to choose the right video hosting site to get maximum exposure.
With a lot of video-hosting options out there, it can be quite challenging to find the best one for your marketing videos. Luckily, in this post, we narrowed it down for you.
So, need a spot to store your video content? Here are some of the best video hosting sites that won’t only offer a solution that’s not just easier but also help your video perform better.
When we talk about video hosting sites, we talk about YouTube. It’s impossible for us not to mention this platform.
With 2 billion monthly active users, you can utilize this platform to build a massive following with your channel, find a new audience, get featured in video search results, and grow your business in general.
However, since YouTube is the most popular video hosting site, more than 500 hours of video were uploaded to YouTube every minute.
So, you need to make sure that you optimize your YouTube videos to sit on the top of the search results.
Of course, YouTube isn’t the only one. Dailymotion can be another option you can consider in hosting your marketing videos.
Unlike YouTube, this platform provides you more flexible guidelines. It also gives you more control without the fuss.
Even with the free Partner account, you have a bunch of cool features and options.
You can upload several videos in a day (up to 96 videos) for free and optimize them easily with its YouTube-like interface.
DailyMotion also offers a monetization program. It means you can earn some bucks and get more features as a partner.
Vidyard is a popular video hosting site that is specially designed for marketing purposes. Armed with powerful marketing features, your videos stand a better chance of conversions.
It comes with multiple video player styles and custom editing options. You can upload videos and add compelling call-to-action buttons.
What’s more, you can perform an A/B test against video thumbnails to see which one works best.
Despite all of those cool features, Vidyard also provides you with detailed analytics that includes viewer history, engagement, and attention span.
This way, you know which marketing videos perform best and which areas need to be doubled down.
Basically, Wistia is quite similar to Vidyard. This video hosting site is more suitable for marketers and businesses.
Wistia allows you to upload up to three videos a day for free.
With the free plan, you can have access to custom video tools and a branded player.
What’s more interesting, Wistia makes it easier for you to embed lead capture forms or other CTAs within the video player itself.
It has powerful integrations with email marketing services such as MailChimp, Infusionsoft, etc. — and some popular CRM software like Constant Contact, Drip, AWeber, Hubspot, Google Analytics, and others.
Vimeo can be both a video editing tool and a video hosting site at the same time.
You can create compelling marketing videos with Vimeo from scratch in no time.
It also spoils you with a lot of pre-built templates you can freely choose.
Vimeo’s communities are dominated by professionals.
So, it’ll help your marketing videos to appeal to audiences who actually care about businesses and marketing.
To reap all the benefits of this video hosting site, you might want to upgrade your free plan to the premium one. You’ll get a greater weekly upload limit and larger overall total account storage.
If you want a video hosting solution that allows you to play your marketing videos easily on your blog posts or other WordPress websites, you’ll love Jetpack.
You can get the videos to play within websites by just pasting an embed code.
Jetpack is a totally ad-free, fully optimized video hosting service for WordPress.
Since the marketing videos you uploaded are stored on WordPress servers, it won’t eat into your storage space.
It also integrates directly with the media library and posts editor, making it easier for you to pick videos from your library and upload it in just a few clicks.
SproutVideo is a powerful video hosting that focuses on analytics, SEO, and security.
This platform aims to help companies effectively market their services while staying secure.
Not only that, but it also offers sharing and collaboration tools in addition to lead capture forms, community building, and advanced video reports and analytics.
It also allows you to create stunning marketing videos in no time with the templates they offer.
What’s more, you can also get access to engagement tracking so you can understand what type of marketing videos your audiences love þhe most — and least.
Everything SproutVideo has to offer is laid out in a responsive, easy to understand format right on its website.
Cincopa is a robust media hosting platform that lets you manage your digital assets at your fingertips.
One of its best features is its video hosting platform. It is super intuitive and focused on growing your business through video.
When it comes to Cincopa’s video hosting solution, it excels in engagement and leads gen.
There are also in-depth reports and analytics, insights, and heatmaps. This way, it can help you understand exactly who’s watching your videos, when, where, and how.
Those have been some best video hosting sites or platforms you should consider sharing your marketing videos on. Each one of them has its own unique features and distinct demographics.
The key here is to choose the ones that match your budget and align with your marketing goals in general.
So, have you tried to host your marketing videos on one of the platforms above? Or do you have a favorite? Let us know in the comment section below!