Video Ideas for Your Small Business
Creative video ideas tailored for small businesses to engage your audience, boost brand awareness, and drive growth
One of the most effective ways to communicate with your consumers is through videos.
There are tons of video ideas for your small business, but we curated the best ideas for you!
Explainer Video
Explainer videos are often animated with a voiceover explaining how to use your product or service.
For example:
Explainer videos add a lot of value to your audience and can also attract awareness and searches around consumers and audiences.
It is also proven that explainer videos can impact your marketing KPIs.
Business Introduction
First thing first, always start with an introduction video!
Introducing your business to the audience will reach better potential consumers and is a great start to showcase your business to the public.
Plus, this is a video that is versatile and timeless.
You can always plug this in emails, embed it on websites, and use it for future campaigns, too.
Product Demo
This is your chance to show off your product in a very detailed way.
In this type of video, you can provide the audience and potential consumers with greater insights into how your products work and what they can do in a very detailed way.
You can also share your product’s novelty and unique points.
This is a perfect video if your business sells a physical product.
Tutorials
There are many types of how-to videos that you can do for your small business.
You can use this type of videos to share how practical and easy-to-use your products are.
You can also provide audiences insights on how to use your product properly to have the best experience in using it.
This type of video will definitely be helpful for your consumers and those who are interested in your product.
Behind-the-Scene
This type of video is the best way to show your business’s personality and create a more personal relationship with your audience and consumers.
This type of video can be helpful in many ways, including personalizing your brand, building trust with consumers, and making your audience feel more connected to what you do other than providing products and services.
This is also a great chance to showcase your business’s core values.
Hacks and Tips
Ever heard of the 12-minute craft videos? Well, you can create similar videos like that with your products!
Try to share hacks or tips that are close to your targeted consumer’s life while also showcasing how your product can come in handy.
For example, you sell car cleaning products.
You can provide tips to clean hard spots on the car using only your product.
With that, your audience will be intrigued to try it out themselves.
Interviews
If you have the budget, you can try to invite experts to share their insights and knowledge about your product with the audience.
Interview videos are effective because the audience will feel like they’re paying attention to a natural and organic conversation.
Interviews tend to feel less staged, but they effectively showcase your product knowledge.
Other than that, it is also a great way to boost exposure and engagement.
Unboxing Video
Unboxing videos are pretty much about showing experience from the very first time a product arrives.
This type of video usually includes reviews on what the packaging looks like from the outside, how the product is placed at arrival, and all the first impressions upon receiving the package.
This type of video is usually close to user-generated content, making it more genuine.
However, you can also use it as an inspiration for your own business account.
Challenge Video
If you are on TikTok or YouTube, you must have come across many “challenge” videos.
You can use this idea to increase awareness and engagement in your business.
Make it unique while also showing off what your product can do.
Related article:
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