Video Marketing New Year’s Resolutions
Achievable video marketing New Year’s resolutions based on the latest best practices for 2023
New Year’s resolutions are a great way to reflect on the year that’s passed and plan to make positive changes in the coming 365 days.
For video marketing strategies, new years’ resolution means creating a plan to improve video content, get more creative with promotional video strategies and learn from the previous year’s successes and failures.
Aiming high is most common in those who like to set up their own business.
However, preparing for the foundation is necessary.
I’ve put together a list of achievable video marketing New Year resolutions based on the latest best practices for 2023.
One video for one goal
There’s no such thing as a one-size-fits-all marketing video. You need to create a unique video for each of your marketing goals.
Don’t try to cram too much information into one video. Keep it focused on a single message and make sure that message is relevant to your target audience.
Be platform-specific
Different platforms have different audiences and expectations.
A video that performs well on YouTube might not be appropriate for Instagram, and vice versa.
Tailor your videos to the platform you’re uploading them to, and create different versions for each platform if necessary.
Get more personal
People want to do business with people, not faceless corporations.
Use video to humanize your brand and give your audience a behind-the-scenes look at your company.
Show the faces of the people who work for you and tell their stories.
Let your customers know that there are real humans behind the scenes working hard to serve them.
Focus on storytelling
The best videos are the ones that tell a story.
Not only will the story make your video less hard-selling, but also it will make it more memorable and shareable.
So, next time you sit down to write a script for a video, focus on telling a story.
Engage your viewers’ emotions, and you’ll be more likely to get their attention — and their business.
Whether it’s a customer testimonial or a company overview, find a way to weave a narrative into your video that will engage and connect with your audience.
Take advantage of new technology and trends
Technology and trends are always changing, so it’s important to stay up-to-date on the latest developments in video marketing.
One of the biggest trends right now is using platforms like TikTok-style videos to reach a new generation of consumers.
Platforms like Instagram Reels, YouTube Shorts, and TikTok are incredibly popular, especially with younger audiences.
Other video marketing trends to watch out for in 2019 include live streaming, 360-degree video, and virtual reality.
Read More: How to Make a Video Go Viral: 5 Tips for Brand Exposure
Get more creative with your thumbnails
Your video thumbnail is the first thing people see when they come across your video, so make sure it’s attention-grabbing and relevant to the video itself.
Don’t just use a still from the video — try to be more creative and use an illustration or graphic that represents the theme of your video.
And make sure your title is clear and concise so viewers know what they’re about to watch.
Invest in (at least) one professionally-crafted video
Today’s technologies make it much easier for us to craft our own videos.
Just with a smartphone camera and a simple video editing app, you can make a decent-looking video.
But if you really want your videos to stand out, it’s worth investing in at least one professionally-crafted video.
Work with professional video production or videographer to produce a high-quality video that you can use for your marketing efforts.
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