What Counts As a View on YouTube? Optimizing YouTube Posts

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YouTube! This one name has global recognition and has more than 2 billion active users monthly. While the number of users is still measurable, counting the number of videos posted on YouTube is the most tedious task. That being said, it has proved itself as one of the most result-oriented ways to generate lead and create a customer database.

Businesses create videos, post them on YouTube, and educate the prospects about their services. 1.3 billion users use YouTube daily. That means a YouTube video can make 1.3 billion users aware of your market presence.

This is a considerable number. It’s like hitting two birds with a single stone. Because with each view, you not only generate a lead but also earn a profit — no wonder why YouTube’s popularity is ever-growing. However, the contradictory thing here is: what counts as a view on YouTube?

Well, we are going to explain all of this and other related things in this article.

What Counts As a View on YouTube? Basic Guide on YouTube Views

A video view is a viewer-initiated intended play of a de-spammed YouTube video. The view should be purely out of the viewer’s choice not moved forwards by the autoplay, scripted play, spam play or playback options.

Youtube will tally it as a counted view, if the video has been played:

  1. By a human and not by a computer.
  2. From a valid YouTube account.
  3. For more than 30 seconds.

The 30-Second Mark

YouTube has a powerful algorithm working from backstage to count the views on a video. This 30-second mark is required to determine whether the video is worth monetizing or not. Even if you skip a part of the video and then play it, if the total watch time is more than 30 seconds, YouTube’s algorithm will consider it worth monetizing.

Why Are Some Views Not Counted?

Later on, YouTube came up with algorithms to detect if a view is genuine. If it is not, it will not be counted as valid, but a fraudulent view.

Fraudulent Views

Due to fraudulent views, many advertisers faced a challenge as they paid for fake views instead, which increased their CPA. One such case happened with Marketive, an advertising agency who handles many ad accounts. They noticed that most of the YouTubers tried increasing their views illicitly, which impacted their ad results. Some try viewing video from their and their friends’ accounts while others leave their video on streaming for no reason.

To put a stop on such fraudulence, YouTube has adopted a very stringent policy on what counts as a view and stop abusing the system. Going by this policy, YouTube won’t count a view even if it has played by more than 30 seconds.

Here is what turns any view count into a fraudulent view:

Autoplay Embedded Video on A Website

Videos Reloaded Repeatedly

Using Spambot On Accounts

Buying Third-Party Views

Views from malware viruses

Other Factors That Affect View Count

301 Views

Frozen View Count

Once the view count has been verified, the number of views will release and will begin increasing again.

Shorter videos

Skipping Videos

Replays

How to Optimize YouTube Posts?

1) Insert Your Keywords

  • Titles

Your channel and post title is the first thing that will attract a viewer. So, keep it short and catchy. The title length shouldn’t increase by 60 characters.

  • Description

Every viewer will see your video description, which is around 3–4 lines of text. A well-crafted video description can force the viewers to click on the play button.

As it interacts with the viewers before the video, it has to be impressive and interactive. As per Google, the maximum limit for a YouTube description is 1,000 characters. If you exceed the limit, YouTube will cut the extra text automatically.

  • Tags

Add proper tags on your YouTube posts to help the viewer and YouTube understand the kind of content you are creating.

2) Add Keywords to Your Channels

The procedure to follow:

  1. Click on the profile picture of your channel.
  2. In the newly-opened screen, click on ‘channel’ -> ‘Advanced’ from the left pane.
  3. Here, you will fill a section to add channel keywords. Add your keywords separated by commas.

3) Design Your YouTube Channel Home Page

Add a profile picture — Your profile picture is what will appear everywhere and is like a brand face. Hence, you must pick a clear and good quality image as your profile picture.

Set a channel trailer — Your channel trailer can make or break your YouTube channel as this is the first thing they will encounter after reaching on your channel. Try to create a 2–3 minute long channel trailer explaining what they can expect from your channel and the type of videos you upload.

Create a video playlist — With a well-organized playlist, you can easily portray your work so far in a sorted manner. Also, with a playlist, viewers can easily find out related videos they like. This creates an organized channel, and newly found viewers can turn into loyal subscribers.

Include a description on your YouTube About page — Tell the viewers about your YouTube channel and what kind of videos you are going to make for them.

Hook your customers in the first 30 seconds

Try to keep the initial content catchy and impressive for 30 seconds and keep on doing this throughout the video. Wasting the first 30 seconds in the boring introduction and requesting others to subscribe to the channel may force a viewer to ditch your video as soon as it plays.

YouTube is a powerful platform wherein you can reach to the masses in the most impressive and result yielding manner. However, you should be aware that your YouTube videos should be adequately optimized, free from fraudulent views, and can engage the viewer for more than 30 seconds.

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Originally published at https://breadnbeyond.com on March 17, 2020.

Helping startups and business grow faster with explainer videos at https://breadnbeyond.com

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