Digitalks #28. What Is Google Discover & How Do You Optimize For It?
Google Discover improves the visibility of your content to a more curated and targeted audience.
Digitalks is a virtual brown bag meeting by Breadnbeyond’s Digital Marketing team where all valuable information, feedback, ideas, seminars, and training sessions are shared.
When you notice, once you open the Google app on your phone, there will be some articles in a feed tailored to your interests.
It can be the latest news on your favorite band, travel tips for your dream destination, or breaking news in the recent tech.
It looks like this
In the most recent Digitalks, our intern, Elok, dived deep into Google Discovery and why it can be such a golden opportunity for businesses looking for more traffic to their websites.
What Is Google Discover?
Google Discover is a personalized content feed designed to show users relevant articles, videos, and updates without requiring a search query.
It looks like a digital magazine curated specifically for you based on your search history, interests, and interactions with Google services.
Accessible through the Google app or mobile browser, it delivers a seamless way to explore trending topics, breaking news, and evergreen content that aligns with your preferences.
Unlike traditional search, Google Discover is proactive. It presents content before you even ask for it.
That is what makes it a powerful tool for staying informed and entertained effortlessly.
What Should Your Business Care?
With over 800 million active users worldwide, Google Discovery provides a massive platform to showcase your content to an audience that’s already interested in what you offer.
It can help surface your articles, blogs, or videos directly to users who are likely to engage so that you can boost visibility and drive traffic without relying on traditional search queries.
Increasing brand awareness, generating leads, or simply amplifying your content marketing strategy, Google Discover can help you reach your target audience in a highly personalized and impactful way.
How to Optimize for Google Discover
Optimizing for Google Discover requires a mix of technical know-how and compelling content creation.
Here’s how you can make the most of this platform:
Create High-Quality, Engaging Content
Focus on producing content that is visually appealing, informative, and aligns with your audience’s interests.
Articles with compelling headlines and eye-catching visuals, like high-resolution images or videos, are more likely to appear on Discover.
Use Structured Data Markup
Make sure your website uses structured data to help Google better understand and categorize your content.
This boosts the chances of your pages being featured.
Publish Fresh and Evergreen Content
While trending topics can drive immediate engagement, evergreen content ensures a longer shelf life in Discover. Balance the two for maximum exposure.
Optimize for Mobile
Google Discover is primarily accessed on mobile devices, so your website needs to be fast, mobile-friendly, and easy to navigate.
Build E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
Publish credible content from authoritative sources, maintain transparency, and earn backlinks from reputable sites to enhance your E--A-T score — key factors Google considers.
Use High-Quality Images
Google Discover heavily favors content with striking visuals. Use images that are at least 1200px wide, optimized for web use, and accompanied by proper alt text.
Engage Your Audience
Monitor user engagement through metrics like click-through rates (CTR) and bounce rates.
Content that keeps readers engaged is more likely to gain traction in Discover.
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