Skyrocket Your Revenue Through White Label Solutions
As an agency owner in the digital world, it’s hard to do everything. That’s why white-label solutions exist.
Running a business is no easy task; we get it.
You spend so much time and effort building it from the ground up, but sometimes it doesn’t turn out well.
If you see no growth in your business, you know something is wrong. It’s time to change your tactics regarding running a business.
This is why you should try certain white-label solutions to boost your profit.
These are typically made by other companies, which you are allowed to sell on your own.
What Are Those White Label Solutions?
By relying on a white-label solution, you don’t need to be an expert on every marketing tactic in order to sell it.
Here are some popular white-label services and solutions many marketers need to fill in their gaps and help them become full-service agencies.
Digital Marketing
Digital marketing is one of the best ways for you to boost your business. You may benefit from using digital marketing to boost a client’s business.
White-label solutions in digital marketing have benefits. They allow you to team up with other brands to provide services to others.
You can plan multiple ways of creating content that will help to boost a business. The magic of digital marketing is how versatile it is and how wide of an audience it can reach.
Social Media Marketing
If you take a look at any social media platform you will see the same thing. There are a lot of ways through which people can use it for their own business. You can be free to utilize content created by other accounts.
Then, rebrand the content to spread it to your followers. Social media also makes it easy for the customer’s voices to be heard.
You will always be ready to meet their wants. It is one of the best ways to introduce more people to what you are trying to sell.
Video Marketing
Video marketing strategies have now become essential for savvy businesses that aim to cut through the noise.
That said, we know that creating a professional, high-performing marketing video is not every business’ forte.
In this case, you can hire a white label video production company to help you create your client’s marketing video.
A white-label video production will allow you to give your clients what they want and research their market industry.
Whether you are looking to produce a new set of TV spots for your client or over hundreds of online training videos, a professional white-label video production company can take your goal or concept and work on everything from pre-production to production and post-production.
Mobile Apps
These are certain apps made by white-label developers. They allow other businesses to sell them as their own creations.
You may have asked a business to create an app through which your company can expand.
The business will then pass it on to a developer who will then create the app for you. A mobile app will help you to communicate with the public.
You can also help them resolve any issues they have regarding one of your products. This is a must if you want to stay relevant in the present market.
Reputation Management
Almost every business has a review system. This allows the public to see if your products or services are worth the cost.
The white-label solutions for this include certain software. You can use it to monitor the reviews left by customers and how reputable your business really is.
It might become difficult to respond to every review left behind by a customer.
Software that has been made specifically to deal with such problems is a necessity.
A white label review software will surely attract a lot of clients. They may be interested in how you can improve their reputation.
Website Solutions
Keeping it in tune with the term “white label”. There are various websites that can be resold to others at your preferable price.
Many of those services are included in marketing.
They are seen as add-ons in the form of ads on certain websites.
They also include businesses that will take payment to help you design a website. You can use it to manage and promote your business.
Hosting platforms for certain websites also fall into the white-label category. You should include a live chat that is open 24/7.
Anyone can post their issues whenever they want regarding any topic that is relevant.
Content Creation
These are projects which have been written by copywriters who give their work to a business to sell under their own name.
An example of it includes many online entertainment sites which hire writers to write blogs or articles related to a certain topic.
The copywriters will be under a contract for a business to create content for reselling, and there might be a flexible or fixed amount of work these copywriters will have to do.
They help businesses with research, data collection, and SEO practices in the writing process.
Then, the finished work will be posted on the site under their own business name.
Graphic Design
These are services or work done by other graphics design companies. You can then sell the work done under your brand.
This includes the hiring of certain graphic designers. They will provide their services to other clients.
These graphics designers will still be counted as one of your workers even though they are providing their services to someone else.
You need to make sure that the content you create is appealing to the buyer. These graphics designers will help you with that issue.
This should be included under your services if you work in the marketing department.
E-mail Marketing
These are email management services you can introduce as one of your services even though they have been made by someone else.
Email marketing is one of the most efficient ways to advertise certain services to a wide audience, including customers who have signed up with your business.
Just in case there is a special offer, discount, or a certain seasonal service, the email subscribers will be the first to find out.
Make sure you don’t apply for a service that will keep spamming annoying messages. It can scare your subscribers and harm your email list.
SEO
Competition can be hard to deal with if you are running against big-name brands.
Whether you’re a blockchain development company or cryptocurrency business, healthcare provider, or e-commerce store, SEO is a must-do strategy.
This is why white label SEO solutions work to make your presence online greater so your business will be more visible to potential customers.
This white-label SEO solution also often includes software made by others to manage their online presence.
There is an option available to input more than one product in SEO systems. If you have clients who are using your SEO services then they’ll be easier to find for clients.
This means more profit for them, which in return means more profit for you, too.
Risks To Consider Before Adopting a White Label
Everything that is good also has a downside, including white-label solutions. After all, if it’s too good to be true, then you should stay wary, right?
Here is what you should consider before trying anything white-label:
Double-check the white-label company and its service
If the price seems too good to be true, chances are that you might get scammed.
To prevent this, you should do your own research before deciding on a service.
They might be the ones making errors, but it’s your brand on the product. You don’t want to be the one to be blamed in case of an issue.
Double-check to make sure you are getting what you paid for.
Make sure the service aligns with your business goals
Inconsistent branding will create a bad image for your business. If the branding doesn’t fit, then you need to try a better white-label solution.
It needs to fit in with the standards set by your company’s reputation. Don’t give your customers the expectation of something different than what you are providing.
Third parties are usually not trustworthy, so be careful. Their mistakes might affect the reputation of your brand.
Do thorough research on your options before deciding on a white-label partner.
Provide clear communication
Clear communication is necessary for any business to work. It is important for them to keep you updated on any projects they are working on.
If they don’t meet the deadlines, it paints your brand in a bad light. You don’t want any work to remain unfinished.
Make sure the white-label solution you hired is trustworthy.
How to Choose Your White Label Partner
Anything that is beneficial to your business is worth the wait. It is a matter of trust and communication for your business.
It is like a two-way street because if you can’t work together, then it’s not even worth it.
You need someone who will be able to work according to your standards. Make sure to screen every applicant carefully.
If you see something you don’t like, you don’t have to hire them.
The software part of a white-label solution is important too. You need to make sure that it can work well with the devices that you are using.
If the software has compatibility flexibility, that’s a plus for you.
They also need to be customer-friendly. This means being responsive to customer questions.
It also needs to be less complicated so customers don’t feel confused with your service.
Keep everything updated and improve what you can. Keep any and all customers’ data safe because that’s how you earn their trust.
Your business really is your baby for all practical purposes. You care about it, devote crazy hours and energy to it, and think it’s special.
You also need the necessary nutrients to help it flourish.
Adopting white-label solutions will be your key to a booming business, especially if you don’t have time or in-house resources to do all of those things.
This means you will be able to make your mark in whatever market you are in.
Keep everything fair and communicate regularly so you can meet customers' wants.
White-label solutions are filled with innovative ideas that can attract new customers. As long as you know you’re getting an honest service provider, you’ll be set for success.
Author: Content marketer by day and book nerd by night, Momina works as a Marketing Communications Specialist at Mailmunch. With 5+ years of experience in the B2B sphere, content creation and distribution is her bread and butter. When Momina isn’t working her marketing magic, you’ll find her binging on Netflix and munching on snacks. Connect with her on LinkedIn and Twitter to learn more!
