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White-Label Videos 101: What You Need to Know

6 min readApr 14, 2020

The idea of the white label is to create products or services or brands under another company’s name.

In short, the product is created by a company but sold by another company or vendor.

The primary purpose of white-label is increasing customer loyalty and the company’s branding.

Other than that, white labeling brings advantages to increase startup business that has not to grow their competitive selling and branding.

White labels can cover various types of businesses, for example, clothes, plastic companies, hair products, videos, software, or even services.

So, white labeling can cover all business types; therefore, it is profitable and versatile. In today’s discussion, we will discuss further white label video production.

Some of you might be questioning how come a video is white-labeled by another company.

Without further ado, let’s geek out!

What is White-Label Video Production?

A quick explanation, white-label for video production — according to

, means a company that produces advertising videos for another company through deals, idealizations, productions, editing, and other steps.

Later, the company will purchase for the cost of the video they request.

For a company that requires video production for their advertisement, they ought to contact professional video production.

By all means, white-label video production allows companies to help other companies by producing compelling video marketing for their products, services, or brand to get the maximum results if their marketing campaigns.

Why Do Companies Need White-Label?

For some companies, white labeling is a great way to reach more customers and increase their selling results.

One thing to be mindful of here is that most savvy companies don’t jump into white-label video marketing bandwagon just because it’s such a shiny new trend but because it’s insanely profitable for them.

For this highly-engaging medium has been very popular for some companies, there are, of course, some specific reasons for utilizing white label. Here are some reasons:

#1. Boost Brand’s Online Visibility

You must be aware that video, in general, is a powerful tool in marketing when it comes to improving a brand’s online presence. White-label videos can do the same.

This type of video can differentiate you from your competitors. It makes your brand or business much more visible to your potential customers. That's also a good way to increase your online credibility — making your potential customers more easily trust you and your brand.

That way, more of them are convinced to go to your sales funnel.

#2. Boost Conversion Rate

White-label video is such an effective way to boost the conversion rates of any business campaign.

The fact that white-label videos are extremely shareable makes it easier for your potential customers to share it across digital or online channels — so more people can see it.

And do you know what happens when more people see your white-label videos? More conversions!

Also, it helps businesses to further enhance the relationships with your clients for the long-haul and extend their influence, making their brand top of mind. That’s how you keep your customers sticking around your brand.

#3. Improve Customers Retention

Customer retention is fickle when the content is overwhelming and long-winded. That’s why white-label videos are needed.

It helps you to break a complex idea or concept about your product or brand into smaller chunks so the viewers can easily digest it and have no problem to understand what your brand is all about.

#4. Save Your Time and Money

In terms of producing specific products or providing services, white labeling can help you save time and money.

Why is it? Because the other company has taken care of the production matter; therefore, your main job is selling the products or brands.

White-label videos offer a lot of benefits without burning a hole in your pocket. It can also be your investment in digital marketing since you can use the video for a long period of time.

#5. Lift Your Company’s Pressure and Problems

The third party that produces the products is the one to blame when there is an error or damage to certain products.

The third-party is responsible for troubleshooting the problems on the products they created. But, with a well-crafted, compelling white-label video, you can minimalize the third party involvement and connect with your potential customers directly.

#6. Enables Small and Medium Businesses to Grow and Compete with Larger Companies

The small business can keep competing products with another company by becoming the third party that produces products for another more prominent company.

By allowing smaller companies to produce products for another company, a white label system helps the small-medium company to get off the ground, keeping up with big enterprises in this fierce digital marketing landscape.

Animated Explainer Videos Become A Strong Advertisement Tool

As already mentioned above about the reasons companies need a white-label in their working system, white labeling in terms of advertising video goes almost the same.

Doing white labeling for advertisement videos especially animated explainer video will bring advantages for your product and brand awareness.

To create an enjoyable and engaging video advertisement, you need professional teams to handle it. Contacting a white label video production won’t hurt your wallet.

By cooperating with a white labeling video production, actually, you can focus more on your products, brands, and services.

You can ask your white labeling partner to make an engaging animated explainer video to increase your customers’ loyalty and brand awareness.

They have their terms and condition and also a safe contract that will ensure your desired video.

I am sure that all of you are aware that we live in a digitalized era when everything is available online, whether on Facebook, Instagram, Twitter, websites, or other online pages.

Video advertisement is very suitable for the digital era. Because you can put your advertisement or even advertisement teaser everywhere you want.

You do not have to make an old paper-based advertisement to engage with your clients or customers. All you need to do is cooperating well with the white label video supplier to get exciting, maximum results.

Are You Interested in Work with a White Label Video Production Agent?

From all the information above, you should realize that there are a lot of benefits that you can get by cooperating with white-label video production.

They definitely can increase your brand awareness by creating an exciting video for you. Moreover, they have their expertise that can ensure your video credibilities, ideas, and product’s messages.

What do you say about white label video production? Does your company need to have a video to market your brand?

Breadnbeyond can lend you a hand!

In case you want to have an explanation video for your company, visit us at breadnbeyond.com! 😊 👏👏👏

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Breadnbeyond
Breadnbeyond

Written by Breadnbeyond

Crafting animated explainer videos since 2009. Visit our website: https://breadnbeyond.com/

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