Enhancing Employee Onboarding with a Video Strategy
The first days of a new job are always the hardest. Great employee onboarding videos can make the onboarding process smooth and fun.
New hires need to deal with many things, such as learning policies, understanding the company’s culture, joining job training, and many more.
All of the processes can frustrate new hires from day one if not done correctly.
On the contrary, the onboarding process can be exciting when you use onboarding videos.
Let’s see some benefits of video-enhanced onboarding.
#1. Videos can help new hires memorize all materials from the onboarding program
The main goals of the onboarding program are to assist new hires in gaining a better understanding and sufficient knowledge regarding the company’s culture and their new roles.
You expect new hires to learn many things to boost their productivity and accomplish day-to-day tasks.
More than that, you want them to memorize all the materials in the long term.
It’s worth mentioning that videos are a suitable tool to reach your goals.
People tend to store 80% of information from a video. If you only rely on text-based materials, most new employees tend to forget 60% of the materials after a week.
#2. Videos can convey complicated messages faster than text
The onboarding process can be a complicated process that frustrates new hires.
On average, they have to deal with over 50 activities before fully aligning with their new roles.
Videos can help you to simplify all the processes.
For instance, you can make a short video to explain company policies rather than asking the new hires to spend hours reading lengthy documents.
Video can ensure that people can retain 90% of the information.
Additionally, the human brain can process visuals 60,000 times faster than text.
#3. Onboarding videos are more flexible
There are four primary points when it comes to flexibility.
First, video is a learning medium that is flexible for almost all types of learners.
It can accommodate visual learners, listeners, and even readers because videos feature audio, visuals, and text.
Second, you can use onboarding videos for remote workers and non-remote workers.
That’s how you can save your budget and time.
An onboarding process that doesn’t integrate videos tends to spend more on budget, especially traveling expenses.
However, you will only need a one-time cost to produce videos. In addition, you can modify the content easily whenever it is necessary.
Last but not least, video can cover various topics, from welcoming messages to abstract instruction regarding safety guidelines.
#4. Videos are more engaging
Which one would you prefer between reading a long article to learn something new or watching a short video?
Watching a video is more engaging, isn’t it?
So do new employees.
They’d prefer a series of videos to long documents. Video can catch attention, evoke emotion, and magically the information becomes more digestible.
So, they can outline their efforts to fit in the company objectives as well as the cultures quickly.
What’s more? Engaging video during the onboarding process can benefit a company. The following statistics can show you:
- If a company establishes great engagement from day one, 87% of employees are less likely to leave their company.
- Over 69% of individuals say they will stay at the same company for at least three years if they get a positive onboarding experience.
- A negative onboarding experience will make new hires two times more likely to find another opportunity.
#5. Videos are available on demand
Some people are fast learners, but others need more time to understand new things.
Videos can be a solution for that condition.
When you provide onboarding videos, a new employee can access and rewatch the videos as necessary.
More importantly, some people are hesitant to ask someone else for help. They will be more comfortable getting the answers from a video.
#6. Videos are more efficient
Typically, the human resources team should repeat the same conversations and meetings with new hires.
Now, you can utilize videos to answer the most frequently asked questions during the onboarding process.
You’ll only need to answer specific questions if necessary. So, you can work efficiently.
Let’s make a quick recap. Onboarding videos can benefit both parties. For new hires, onboarding videos can help them learn new things faster, more engaging, and accessible. While for the company, videos are budget-saving and increase new hires’ engagement.
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If you don’t have a professional team to make onboarding videos, Breadnbeyond can help you. Feel free to contact us!