Why Online Shoppers Are 180% More Likely to Buy Products with an Explainer Video

Explainer videos focus on product and service.

Unlike copywriting, these video clips focus on the product you’re selling. Copywriting, on the other hand, requires a few paragraphs to build the right momentum for pitching your product.

  • Pronunciation : Avoid using words that are hard to pronounce or comprehend.
  • Humor : An element of laughter is effective in keeping your viewers’ attention.
  • Tone : Make sentences sound the way you speak in an actual conversation.
  • Content : Include enough content to help viewers understand your product better.
  • Perspective : Make viewers feel involved in the video (e.g: use “you” instead of “people”).

Explainer clips make people stay longer in your online store.

A custom-tailored product video increases the average time-on-page rate as it encourages your viewers to keep watching. That builds your website’s credibility in the eyes of search engines.

Explainers help your visitors know your product better.

As the name suggests, an explainer video is a video that describe the details of a product that your visitors will not understand quickly if the details are written or shown using a thumbnail.

  • Audience: With that problem in mind, who will find your product useful?
  • Selling points: What makes your solution to that problem better than other products that solve the same problem?
  • Duration: How long do you need to tell all of this? If it’s more than 2 minutes, cut it down to 1.


Every e-commerce company needs an animated video, for several reasons. Mainly, though, it’s because explainer videos keep visitors’ attention for longer, while at the same time delivering more information about your products.



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