YouTube Channel Essentials: What You Need to Create a Compelling Profile
YouTube has now become the go-to platform for internet users whenever they need to find online videos to watch. That makes sense since the platform is the second-largest search engine worldwide, right next to Google.
Some people rely on YouTube for a living, and some others use it for their daily dose of the internet. Either way, YouTube has been the premier place for creating, posting, and watching original videos online.
Today, more than 50 million content creators are actively churning out videos on the platform regularly. And there are over 300 hours of video uploaded to YouTube every minute.
It means that the biggest video sharing platform is only getting louder and louder every day.
But, what if you want to start your YouTube channel? How does it even have a chance of standing out?
Don’t worry, that’s what this article is here for.
If you clicked on this page to find out what you should prepare in a YouTube channel creation process, you’re in the right place.
Whether it’s for business or personal purposes, this article will take you on a quick walkthrough of how to create a compelling YouTube channel that will make your profile stand out among the crowd.
Let’s geek out!
#1. Out-of-the-Box Content Ideas
First thing first, you need to come up with content ideas. What’s your channel all about? What kind of videos are you going to create? Once you nailed this content creation, it’ll be much easier for you to build your profile.
For some inspirations, here are some of popular YouTube content ideas that you can try while you start your channel:
- Tutorial videos
- Product review
- Animation videos
#2. Remarkable Video Editing
After creating a YouTube profile and got a solid understanding of the content ideas, now it’s time to put attention to the quality of videos.
Well, you don’t even have to spend a thousand bucks to create astounding videos with remarkable editing. Thanks to the internet, video editing tools are more accessible and affordable than ever.
Just make sure you edit your videos as necessary as possible. You can add background music, sound effects, or motion design whenever it’s needed.
If you ever need references for awesome video editing tools, check out this article: The Complete List of Video Marketing Tools.
#3. Make the Videos Short and Sweet
One thing to be mindful of is that YouTube viewers’ attention span is getting shorter and shorter every day. They also become fickle, only a few clicks away to move on to the next videos.
So, if they happen to click on one of your videos, it’s crucial to grab their attention from the first few seconds. Once you grab their attention, you need to keep them engaged so they can watch the entire video. Therefore, it’s crucial to make your videos short.
Related Article: Keep Your Video Short and Focused!
#4. Design Eye-Catching Thumbnails
Your thumbnail is the first thing a user will see when they are browsing and trying to decide which videos will give them the best solution for their problem. It’s a significant deciding factor in whether or not a user will click on your video.
That’s why you need to make it eye-catching, so more users are tempted to click on the video or go to your channel. To make it easier for you, you can use tools like Canva, PicMonkey, or FotoJet.
#5. Create a Customized Banner
The banner is probably one of the most often-overlooked components in a YouTube channel. But, it’s quite a punch to give a positive impression for your viewers.
Once your viewers land on your YouTube channel, one of the first things their eyes are drawn to is the professional, well-customized banners. With an eye-catching banner, your viewers will think that your channel is worth checking out. That’s such an effective way to make them stick around.
#6. Beef Up the “About” Section
The “About” section also doesn’t always get the more attention it deserves. It allows you to tell visitors more about you so they can understand what your channel is all about.
It’s essential to fill it out by putting a brief description about yourself and the content you create, or maybe you want to include some links or email to give the viewers more info.
Not to mention, you can also put strong and clear CTAs in the “About” section so the viewers know what they should do next after watching your videos or visiting your channel.
#7. Nail the “Home” Section with an Explainer Video
Once a visitor lands on your channel, they’ll be directed to your “Home” section. And there’ll be an auto-played video to “welcome” them. You can choose what kind of video you want to put in this section.
Explainer videos are one of the best choices you have at your disposal. It makes it easier for you to explain to the viewers about the theme and subject matter of your channel.
For example, this is the explainer video we put Youtube Home section:
After all, there’s no type of video that is as good as explainers when it comes to giving brief, concise information.
We have a bunch of explainer video examples, don’t forget to check them out at https://breadnbeyond.com/videos/ for some inspirations.
#8. Encourage Comments, Likes, and Shares
Having more users to visit your channel is great and all. But if there are no direct interactions? That won’t do much.
Imagine if the people that watch your YouTube videos also leave comments and give likes or maybe even share the video with their friends- YouTube can’t be much more fun than that.
So, you better encourage them to do such actions in your video. Remember, don’t be too pushy, or the viewers will immediately click away.
#9. Upload New Videos Consistently
Stick to the schedule. That’s another essential factor to build a compelling YouTube channel. Try to upload new videos regularly. Most content creators post at least once a week, to say the least.
Building a YouTube channel is mostly all about patience and consistency. It would help if you showed the viewers that your channel is “dedicated” and continuously want to cater to them, giving them the content they want to see.
If you rarely create new content for your channel, the viewers will quickly forget about you, considering there are still many “active” channels on the platform they can enjoy.
Are You Ready to Build Your YouTube Channel?
With all the quick tips mentioned above, it doesn’t seem daunting like you thought it was going to be. One step at a time, you can build your YouTube channel and get more and more people to enjoy your intriguing video content.
You can read more about YouTube channel essentials here: YouTube for Business — The Essentials For an Effective YouTube Strategy
Do you have any other tips for friends that have just started their YouTube channel? Feel free to leave your opinion in the comment section below!😊👏