10 Popular Channel Genres on YouTube
Wanna start your channel but can’t decide on the genre?
Deciding on your channel’s niche can be difficult as there are many options to consider.
Here are 10 popular channel genres on YouTube to help you decide your niche.
1) Reaction
Reaction channels can be a way for you to express your review, response, or feedback to trending movies, music, trailers, or viral content.
This genre reaches audiences that love to see unfiltered and genuine reactions.
It builds a strong sense of community as well as resulting in high engagement.
This is because viewers love to start a discussion and share their perspectives in the comment section.
But…. this type of genre has been getting a bad rep because it seems lazy and no effort.
So, make sure you provide something fresh.
2) Review
Viewer’s interest in reviews and unboxing channels increases each year because they want to see what product is worth buying.
When you think about this genre, technology such as computers, cameras, and smartphones might come to your top of mind.
Over 55% of consumers use YouTube to help them make purchase decisions.
A review channel should provide helpful and unbiased commentaries on products to gain trustworthiness from the viewers.
3) Gaming
Speaking of technologies and reactions, gaming is one of the most searched topics on YouTube.
There was a moment when gaming channels dominated YouTube, with over 40 million users and over 100 billion viewers in 2020.
Gaming channels usually consist of walkthroughs, live streaming, reviews, and tutorials.
Many gaming channels have an active community, with viewers engaging during live streams in comment sections.
It’s a rewarding yet competitive genre if you are passionate about gaming.
4) Beauty
This genre focuses on cosmetics to skincare products.
With expertise in beauty, you can share detailed tutorials, review products, and even create makeup challenges for your viewers. This can be very beneficial as brands often reach out to beauty creators to reach their target market.
Beauty creators are also often trendsetters because they boost products to become popular.
5) Food
Who doesn’t love food, right?
This channel is honestly for anyone, whether you are someone who loves to cook or eat, you can always start a food channel.
The visual appearance of food attracts viewers and leaves them curious to try out the food you made or ate.
This genre usually shares recipes, tips, challenges, vegan food recommendations, global cuisines, and reviews.
There are also chances for you to be invited by restaurants or cooking brands to collaborate together.
6) Travel
Viewers love to broaden their horizons and dive into various cultures.
With an increasing trend in traveling, this genre is incredibly popular on YouTube.
These channels usually give recommendations on places to visit, things to do, and tips for navigating different locations.
Travel content can also feature vlogs, hotel reviews, food tours, and cultural experiences, providing inspiration for travelers.
7) Storytelling
Whether intentionally or unintentionally, we often tell stories to connect with people.
This is the best idea for a channel to engage with viewers on a regular basis.
Storytelling on YouTube often creates an emotional connection with viewers, who appreciate both the entertainment and the creativity behind the narratives.
It can range from fiction to real-life experiences, just tell a story.
8) Slice of Life
Almost similar to storytelling, this genre takes it to a different level.
Slice of Life channels usually focus on the everyday lives of a creator, or it is more known as vlogs.
It showcases your daily routines and lifestyle. Successful vloggers have shown the power of vlogging in engaging with their viewers and maintaining their popularity.
These channels can appeal to viewers who are looking for inspiration in living life.
9) Animated Educational Content
Animated educational YouTube channels are like the cheat code for learning: engaging, visually awesome, and way more fun than staring at a textbook.
Those animated explainer video styles break down tricky topics into bite-sized, easy-to-digest videos with colorful animations, storytelling, and just the right amount of humor.
Whether you’re a student cramming for a test or just someone who loves learning cool stuff, these channels make education feel effortless.
Take Kurzgesagt In a Nutshell, for example. its sleek animations and deep-dive explanations make science and philosophy ridiculously fascinating.
Then there’s CrashCourse, which zips through history, science, and literature with fun, fast-paced energy.
10) Fitness and Well-being
Fitness and self-help channels are designed to improve the well-being of viewers.
The content may include advice, guided meditations, motivational speeches, or discussions of psychological theories.
There are various topics to dive deep into, such as personal growth, relationships, self-improvement, and emotional intelligence.
Sometimes, these channels also combine their well-being tips with physical practices such as fitness and healthy diets.
But make sure to show that you’re the right person to give advice, as it involves credibility and trust and, most importantly — other people’s health and well-being.
Breadnbeyond is an animated explainer video company that brings authenticity and high quality to the table.
We specialize in crafting engaging animated explainer videos that can elevate your marketing campaigns.
Check out our portfolios to see examples of our creativity, or reach out to us with any questions you have.
Also, we have free marketing resources to help you stay ahead in the dynamic industry. Check it out here!
