YouTube Channel Ideas: What’s Hot in 2021 [Updated]

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Where do you go to watch music videos from your favorite artists? What’s the first place you ever think of watching cat videos?

It’s YouTube, isn’t it?

At this point, YouTube has become a go-to platform for everyone to find any online videos they want to watch. It’s the world’s second-largest search engine, after all.

It should come as no surprise if more and more people determine to be content creators on the platform — sharing their videos and making a living off YouTube.

Today, at least 50 million content creators are fighting tooth and nails to create unique, trendy content to win users’ attention.

If you’re one of them, you must know that grabbing users’ attention isn’t all smooth sailing. But, if you know a few tricks, you’ll stand out among the crowd.

Here are 8 YouTube channel ideas to help you out, so you can seamlessly pull users in and make them your subscribers.

#1. Reaction Videos

Reaction videos have been gaining a lot of traction lately.

This video shows the emotional reactions of people viewing television series episodes, films, music videos, or any other events.

Some of them also make comments about what they think of the videos they just watched.

That’s what makes this type of video so popular on the platform.

Also, seeing other people reacting to videos can become addicting. That’s because when we see someone react to something that we’ve already seen, it’s like we’re reliving the experience that wonder and awe we felt when we first saw that.

Take a look at this Reaction Video uploaded by a well-known creation channel, FBE:

#2. DIY Craft Videos

Another popular YouTube channel idea is the DIY craft channel.

Not only because it’s useful to teach users how to make easy handicrafts, but some users find it therapeutic watching people create something.

Another reason why users like to watch these kinds of videos is that it seems easy and fun to try.

You can start simply by remaking your old clothes or recycling plastic bottles into something more valuable, and so on.

Creating this type of channel can also spark your creativity.

Here’s a video example from DIY craft channel Hetal’s Art:

#3. Life Hacks Videos

Life hacks videos are also videos that many users spend their minutes or even hours on.

In this quick-fix society, we are so busy and really struggle to appreciate even the little things in life.

Therefore, one of the main reasons users are attached to these kinds of videos is that most of them find it very interesting to learn about all-day things (they’ve never thought of) that could be better.

Also, some life hacks can help them to save money.

Below is a video from Blossom, a popular YouTube channel for life hacks and daily life fixes.

#4. Product Review Videos

Let’s start with the fact that at least 62% of consumers watch product review videos before making a purchase.

In other words, users have long relied on advice and peer recommendations before making purchasing decisions.

It makes sense if a channel that mostly uploads products or items (whether it’s cosmetics and skincare, electronics, or gadgets) reviews get more and more attention.

You can make product review videos and tell others your honest opinion about it. That way, you can give users more insights on the particular product they are interested in.

The example below is a skincare product review video from Hyram:

#5. Healthy Lifestyle Videos

Since the pandemic strikes, health-related videos on YouTube have never been this popular. You can create a channel to share your favorite healthcare tips and lifestyle.

Those healthcare lifestyle videos aren’t all about healthy routines. It can also include nutrition or diet, doable daily workouts, and a good dose of meditations for inner happiness.

So, if you’re a fan of healthy living, this channel idea can be one of your best options to go for.

One of the most popular healthy lifestyle channels is Downshiftology, take a look at one of the videos they uploaded:

#6. Short Animated Videos

First of all, who doesn’t like cartoons? Cartoons and animations are an essential part of every childhood.

That’s why most of us engage with those endearing animated characters.

If you have design skills, you can create short animated films to pull the viewers in.

Or, as an alternative, you can also make tutorials on how to create animations.

Creating an animated YouTube channel won’t only be effective in grabbing more eyeballs but also making the viewers stick around your channel to see some more of it.

Pencilmation is probably one of the most popular animated channels on YouTube, check out the video below:

For more example of animated Channels that upload animated videos, you can read our post: 60+ Must-Watch Animated YouTube Channels in Every Category

#7. Fashion and Beauty Trends

Whenever we talk about fashion and beauty trends, there’s no end in sight. That’s probably why fashion and beauty channels always have a special place in most users’ hearts.

If you’re a beauty and fashion addict yourself, you might want to consider this channel idea seriously.

You can post videos about fashion advice, fashion history, or even make-up tutorials.

Not to mention that you can mention some of your favorite brands or products.

It’s definitely a surefire way to grab attention. It’s also a good way to make money on YouTube with affiliate links.

Here’s a video example from Amanda Steele’s channel:

#8. Cooking Videos

Do you love spending time in the kitchen, cooking, and experimenting? If so, you might want to use your skills to make beautiful videos and share them through YouTube.

Following those written recipes on the internet is no longer blissful. Users want the demonstrations of the recipe to make sure that they’re doing it right.

That’s why cooking video is one of the most popular types of videos on the platform.

You don’t need to have a fancy set of kitchen utensils to create a cooking channel. You don’t have to be Gordon Ramsay either.

Just being comfortable around your kitchen can make your viewers think– hey, I can do this myself. And that is what you want to achieve when you’re sharing a cooking video.

Here’s a video from Tasty for some insights:

Those have been high-performing, popular channel ideas on YouTube. Some of them are shiny new. Some others aren’t the new kids on the blocks.

One thing to keep in mind is that YouTube is an ever-changing platform. Therefore, if you want your channel to stay afloat, you must make sure that you keep up to date with the newest trends in your niche to appeal to your target viewers constantly.

Have we missed another channel idea that can bring more viewers and subscribers? Let us know in the comment section below!

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